Innovative Companies and Cloud Computing
To maintain a competitive advantage through innovation, companies nowadays need to handle increasingly dynamic environments and increasingly rapid innovation cycles. Alternatives to maintaining an innovative inside of the company, are either to aquire external companies or their products and services. There is a clear risk and cost involved in all these senarios, but innovative companies of today cannot survive on one or a few innovations only. Cloud computing is an enabling tool, and as such it has many qualities addressing the needs of innovative companies, especially the possibility to do rapid and cost efficient prototyping and scaling. Flexibility is the key feature addressed in this talk illustrated with examples from the presenter's own experiences in startups and larger international companies.